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July 24, 2017


YOUR EDUCATIONAL RESOURCE TO FABRICS, APPAREL, HOME FURNISHINGS AND CARE
Emotions Trendbook from Nilit Fibers
NEWS & VIEWS
Fixing The Disconnect In Mobile Marketing Given the ubiquity of smartphones, you’d expect companies to be falling all over themselves to reach their customers on these devices. But they’re not. As a result, many marketers are at risk of missing their mobile moment. Read more… Why Aren't There More Plus-Size Fashion Options A recent study in the International Journal of Fashion Design, Technology, and Education found that the average American woman is a size 16. Read more…
The Skinny-Jeans Backlash: Why Non-Stretch Denim Is Ruling Again Skinnies may have reached their snapping point: 100% cotton denim—known in the industry as “rigid”—is in the midst of a comeback. Read more… The Kentucky Derby’s Official Hat Maker Shares Her Secrets Believe it or not, the craft of couture hat making is still alive in America. Read more…
Why Are There No Shorts For Adult Women? There are in theory a wide choice of shorts available, but there aren't any that mutually fit me, are comfortable, are on-trend, and manage to look age-appropriate. Read more… Orange is new black for sustainable fashion Orange Fiber, a start-up company in Sicily, creates a sustainable textile from the reuse of citrus waste that would otherwise pollute the environment. Ee are seeing a growing trend of large companies partnering with social ventures to increase the impact of their CSR. Read more…
Brands Are Embracing Transparency to Meet theDemand for Sustainable Apparel NPD Group - Consumers will spend 10 to 15 percent more on ethically produced clothing. Read more… Five Biggest Mobile Marketing Trends To Watch In 2017 A recent study released by StatCounter reported for the first time in history, more users surf the web from their mobile devices than they do on desktops or laptops (51.3% against 48.7%). Read more…
The Best Jeans For Petite Girls Check out five clothing brands that have mastered the art of creating jeans for petite girls. Because you shouldn’t have to roll the bottom of your pants just to get them to fit. Read more… Fast fashion: Rivers turning blue and 500,000 tons in landfill The author of Wardrobe Crisis, a book exploring fast fashion's impact on industry and the labour market, says that women are wearing a garment an average of on;y seven times before getting rid of it. Read more…

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NETWORK PARTNERS
The Technical Center BeverLake6 Reports California Fashion Association Textile World & Textiles PanAmericanos TALA IFAI Expo 2017 Textile Communications
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Emotions Trendbook from NILIT Fibers Shima Seiki, Meeting the Need for 'Made in America' Products The Athleisure Market Top Ten Textile Innovation Awards for 2016-2017